Monday, January 6, 2014

Little Failure and Book Trailors

For someone who loves books, writing, and would love to be published someday, I really don't know much about publicity for releasing books. Did you know book trailors were an actual thing? Like, I knew they existed, but I didn't realize actual best-selling authors used them.

Clearly, I live under a rock because they do.

To be released tomorrow, (Janury 7, 2014), is Gary Shteyngart's latest book, Little Failure. It is a memoir about his life (obviously) as a Jewish-Russian Immigrant.

If you're like me, you might need to do a bit of research on Gary. You can do so here at his website: He has written other novels such as Super Sad True Love Story, Absurdistan, and The Russian Debutante's Handbook. Which, honestly, I haven't read any of them. But I have seen them on the shelves and have seriously considered buying them.

Anyways, he has a trailor for his new memoir! I'm not one for memoirs usually, so I wasn't sure how I'd feel about this one. However, I am a changed woman in regards to not only Gary's memoir, but book trailors as well. This was outrageously hilarious and to be 100% truthful, I've never loved James Franco more.

Confused? Just watch this:

(If you can't see the embeded video, click this link:

Hilarious right? 

After watching this, I got even more curious about what the book was actually about. Thankfully, 20sb and Random House (did I mention they are sponsoring this post? Because they are. But don't worry- all of these opinions are mine and no one told me what to say) sent me a free copy of the book so I was able to read the dust jacket. 

Gary (originally Igor... poor kid) is a Jewish/Russian immigrant who never felt like he fit in and was always balancing two different worlds. America and his Russian roots and trying to figure out life and love. 

Who isn't Gary? Let's be honest. 

It looks funny, but also insightful and touching. Which - in my opinion even though I've read maybe two memoirs in my whole life- is exactly what is needed in a good memoir.

I don't know about you, but I'm definitely adding Little Failure to my "to-read" list, along with Gary's other books. 

And I might watch more book trailors from now on since apparently, they're a thing.

Little Failures hits bookstores tomorrow, January 7, 2013, and you can check out Gary's website here:


  1. I never knew about book trailers either! That's crazy that 2 people that love books as much as us didn't know about them.

    Also, LOVE James Franco. That was magical.

    1. Wasn't that the greatest thing ever???? And when I was exploring the website he's done other book trailors for Gary too. Crazy!

  2. It took me way too long to understand what you were talking about because my brain wasn't making the connection what you meant by trailors until I got to the video *facepalm* I actually have never watched one but my to read list is also way too long to add more stuff at the moment.

    1. Haha my to-read list I've just come to accept will always be forever long.

  3. I also never knew there was such a thing as a book trailor! I've seen some commercials for best selling books, but that about it, haha

    1. I'm glad I"m not the only one! I've heard of them, but I always thought they were for amature writers... oops!


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